ArchiveApril 2016

#ThankYouMom, #sayitwithpepsi and more: creative ideas of the week

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Procter & Gamble: Thank You, Mom The great thing about the ‘Thank You, Mom‘ campaign is that it is brand action, not just a brand message. Procter & Gamble was one of the first companies to figure out ‘new media’. At the heart of today’s advertising is brand’s doing something share-worthy and not just stopping at merely conveying a message though an ad...

The Mosquito Killer Billboard, IKEA and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more. Mosquito Killer Board The lines between the erstwhile ‘mediums’ of advertising – outdoor, PR...

Short vs long format ads: the wrong debate

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I love short duration ads – the ones which are 20 seconds or under. The ad commercial is a challenging audio visual medium – telling a compelling, engaging story that too with a business objective in 30-seconds is fascinating. And to do it in even shorter duration is no mean feat (Miller Lite ran 1-second commercials during Super Bowl in 2009). Shorter duration commercials also have an advantage...

.@OrganicValley, @SNICKERS and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 15th April, 2016: Snickers, HelloFlo and more. Snickers: wrapper It takes a bold, confident brand to approve such an idea: in which advertised brand is made to look like...

Creativity and insights: here to stay

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In advertising & marketing circles, there is unlikely to be an universally agreed definition of ‘insight’. Yet, it is common for marketers to ask of their research & ad agency teams: ‘what is the insight?’. In turn, the creative teams in an ad agency are likely to ask their planning and account management teams the same question. All this is usually in the context of planning for an ad...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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