[su_note note_color=”#f3f4da”]Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 1st April, 2016: Porsche, Quarter Life Poetry and more.[/su_note]
BBC: Ronnie Corbett tribute
Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie Corbett – the famous British comedian who passed away recently. He was known for the comedy sketch ‘The Two Ronnies’. His height (5ft 1-inch) was the topic of many jokes – so this tribute juxtaposed with the words ‘showbiz giant’ packs a punch.
Agency: RKCR\Y&R. Via.
British print advertising has always relied on subtle humour to drive home a point – even in the case of ‘serious’ subjects. See some classic print ads here and compare some ads of yesteryears and today here.
Quarter Life Poetry
Book marketing has come a long way. Pre-launch buzz is considered critical for the success of a book and social media is believed to play a critical role in creating that buzz. In India too we’ve seen marketing campaigns for book launches of late, even in niche categories – Pandeymonium, For God’s Sake and Storm the Norm come to mind. In this context, the launch of Quarter Life Poetry is a clutter breaker.
Samantha Jayne, is a freelance art director for MullenLowe in Los Angeles. Her Instagram account – ‘a 26-year-old’s words & illustrations of the quarter-life struggle‘ is the inspiration behind a new book, Quarter Life Poetry. The highlight of the campaign is a series of short films, created in partnership with director Arturo Perez, a finalist in the 2015 New Directors’ Showcase at Cannes.
See all the videos here.
Porsche: hologram print ad
In my view, good print ads have always been interactive – even before the digital age. By interactivity – I mean some kind of involvement – even if it as simple as paying attention, reading every word of the copy, cutting out the coupon etc. In today’s digital age, good conventional print ads – just great headlines, smart copy, art & copy complimenting each other … are hard to come by. A new print ad for Porsche aims to make ‘print more like video’.
Which one was your favourite? Anything I missed? Comment in.