‘When the world zigs, zag’ is a rather famous work philosophy of BBH. In travel, food, auto & fashion there unwritten codes which almost dictate how a category ad should look like. This last I came across a travel ad which looked nothing any other travel ad (yet relevant) and a few more. Dé VakantieDiscounter: Holiday Cartoon Most travel and tourism ads are about evoking a desire to travel to the destination being advertised. Usually,…
Last week much of traditional media, marketing & advertising trade portals and of course, Twitter was abuzz with discussions on a new ad from Gillette. A few others too caught my eye which are featured here: AeroMexico: DNA discount As a tourist destination, how do you sway the opinion of consumers who swear they will never buy your ‘brand’? Mexico faces this unique challenge from a section of consumers in Texas, USA who claimed they…
It’s always fun to see creative teams try something new in a category which is known for templates or formulas in advertising themes. Last week I came across one such in car advertising. In the same category, there was a clever use of print media too. Herewith my picks of creative ads from last week: 1.BMW Certified: recycled ads To demonstrate that certified pre-owned BMW cars run like new, Goodby Silverstein & Partners has created…
The past week wasn’t one of rich pickings when it comes to spotting creative ideas. Of the lot, the ones which caught my eye include a recruitment campaign for British Army, a TV spot for Pizza Hut and a few more. British Army : recruitment Millennials seem to be the favourite target segment among marketers the world over. The group evokes a few stereotypical imageries of behaviour and have been a sought after group for a…