Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant…
A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected…
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked and shared is a commendable feat. This week: ads from BBC, Volkswagen, Berger Paints and more. BBC: what has the…
Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to…
The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many…
I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’…
Last week, football icon Cristiano Ronaldo triggered truck loads of media coverage when he pushed away two bottles of Coke…
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with…
Recently at an internal presentation, I shared this ad as an example of the difference a good proposition makes in a Creative Brief. Usually, the brief (more like a requisition) would simply mean telling the Creative: ‘hey, give me an ad announcing 1125 minutes of free talk time’. But if the proposition were to something like ‘You can read out War and Peace in one go in this plan’, you provide a visual direction. I…
The marketing of Hindi films is keeping with the times – social networking, online advertising, pre-launch hype are all the mantras that are followed.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As…
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis…
Don’t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected…
Pepsi’s new ad featuring Dhoni has the hallmark of a popular ad. In fact, colleague of mine raved about it.…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with…
Every week, I attempt to share a few creative ads which I thought were clutter-breaking and compelling, aside from some…
Leading companies in India ‘prefer startups over old agencies for digital ads’ said an article in The Economic Times, recently.…
India has got its iTunes store. As of now only the App Store contents are available at the store. Can’t wait to try out the new apps. Can the iPhone be far behind?
Advertising is meant to effect a change – either in behaviour or attitude. In my book, the most effective advertising…
Here is Comedy Central’s take on why the iPhone is evil. This is not really iPhone hate but toungue-in-cheek acknowledgement…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I…
I have been a fan of Apple’s products and it’s customer service for years now. My friends who are new…
When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod Touch. The entire process is simple and glitch free.
The Mac App Store was launched, without the usual fanfare of an Apple launch. The Mac blogs have said positive…
The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large)…