Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that mandatory shot of a sip, followed by a blissful smile, preferably eyes closed. A biscuit ad has to have a…
Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and…
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends…
Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an achievement. Cadbury Celebrations: neighbours It’s Diwali season in India and there will be a slew of feel good ads (along…
Every week, I attempt to share a curated list of clutter-breaking new creative ads. It’s a small tribute to ad…
Every week I attempt to share a curated list of clutter-breaking new creative ads. ‘This is Jeep Country’ – celebrating…
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan,…
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh,…
Life is what happens when you are busy making other plans, goes the famous quotation. With Apple, it can be…
If you worked in an ad agency in the early 90s, like I did, you are sure to have come…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
‘It runs Android 2.2’ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance…
A man who worked at an iPhone plant in China committed suicide last week. According to various media reports, the…
Where Five Print Magazines Are Finding Revenue http://tr.im/x057 # Upcoming Apple tablet is No. 1 priority of Steve Jobs http://tr.im/x3y8…
While the TV commercials for Tourism Australia attempt to build an emotional connect, the work on static medium explains what…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add…
The other day CNBC’s Storyboard had an interesting debate on ‘Talent Management in the Advertising Industry’. Based on the Deloitte…
I like old-fashioned print advertising. Lines may be blurring between PR, outdoor, events and promotions nowadays, but good old print…
Sometime back I had whined about the process of new business pitches. It’s time to whine again. Some recent incidents…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is.…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Millions love Google for its products which are part of everyday life: search, Gmail, YouTube, Chrome, Android phones and so…
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically.…
Xylys, the watch range from Titan Industries is described over at the Titan website as a Swiss-made, impeccably designed watch for…
Seen the new Gap logo? Like it? Neither do I. Image Source: Brand New Gap has always been associated with…
Advertising folks have to contend with vagueness galore. How do you counter ‘there is no wow factor in this film script’? Or ‘mazaa nahi aaya’ (‘that wasn’t much fun’) as reaction to a packaging design? There is no specific, technical term we can use to counter such vague, subjective feedback.
Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
The top 10 paid iPhone applications at the iTunes India store (at the time of writing) include action games, radio…
It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those…
‘If it is legal to manufacture a product, it should be allowed to promote itself legally’ is a fair business…
The best 7 minutes that you are likely to spend if making presentations (or suffering through them) is part of…