Imagine this: JetBlue, the US-based airline wants to convey the message that airline rules and practices suck. And that the JetBlue experience is different. The ‘rules’ include extra charges for carry-on baggage and the ‘practices’ include hopping flights and cramped seats. What would an advertising agency have done until now? Produce a 30-second commercial knocking the competitors or exaggerating the benefits of JetBlue. In a new campaign ‘You Above All’, JetBlue’s recently appointed agency, Mullen…

So what advice do I give my daughter if she considers advertising as a career? I have enough time (about 15 years) to think of a response but if I were to do so based on the industry of today? The positives of joining the industry are quite a few. What about the negatives? Maybe I should just point her towards AdScam who will tell her what’s wrong with the industry in a manner only…