I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan helps you have your cake and eat it too. The ad is part of the new ‘Innovations for all’ campaign from TBWA/Chiat Day for Nissan. Closer home, Volkswagen India has been running the ‘Innovations for everyone’ campaign with pretty much a similar idea – focusing on the little features that make a big difference. Which…
I love print advertising. Especially when they create an impact by using the medium cleverly. Here’s one such from Volkswagen…
My daughter, all of 4.5 years old seems to have artistic tendencies. She and I squabble over who gets to…
So two big accounts change agencies this week: Reliance Communications moved to Grey and now there is talk of Airtel moving to JWT. On the media front, there was change of agencies at Coca-Cola too. What makes some client-agency relationships break? If it breaks within a span of months, you know something drastic happened – wrong chemistry, poor creative…whatever. When pitches are called for after 2-3 years of working with an agency the reasons could…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due,…
On a day trip to Mumbai last week, I saw a hoarding for a Mystery Shampoo, asking people to send an SMS and guess the brand. I thought it was Vivel, by ITC. I then saw another hoarding down the road – a retort from Dove claiming there was no mystery and they were the No.1. I came to know that the original ad was from Pantene thanks to the subsequent print ads. Apparently it…
Dear 15% agency commission, nice knowing you. You have been abandoned by your own ilk. Do they have a better option? You tell me.
I find majority of ads meant for the southern markets lacking in that certain something – a connect, a feeling of familiarity…of speaking the same language (apnapan, as they say in Hindi). They seem to lack that. Example: a potato chips brand advertising their Diwali offer pack in TN with an ad featuring Saif Ali Khan and friends playing ‘taash’ (playing cards) – a very North Indian phenomenon; something that would be abhorred in TN…