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Advertising

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I have been a big fan of Axe (known as Lynx in the UK) advertising over the years. The product – positioned as a chic magnet delivers a promise that never fails to hit home. It’s pricing (at least in India) is within reach of a mass audience, while the advertising pegs it a premium level – a nice combination. In UK, the latest series (OK, 2 months old) is for a brand of ‘morning…

The latest Harvey Nichols sales ad is in line with the consistently high creative standards of the brand. Just when you thought DDB London had exhausted ways of hyping the Harvey Nichols sale – from exaggerating the extent to which shoppers are ready to go to the reaction of the mannequins, they’ve come up with a fresh new perspective. Agency: DDB, London. Via: Campaign Live Previous ad goodness for Harvey Nichols Sales: There have been…

When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest. Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t…