Nike Football’s ‘Write the future’ TV spot is creating a huge buzz in the online world. According to the PR blurb: Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world. The ad, created by Wieden + Kennedy Amsterdam, was 6 months in the making (desi trivia:…

In my first advertising job, there used to be the ‘5-10 principle’. The essence of that principle is that advertising communication has two broad parts: what to say (strategy) and how to say it (creative execution). On the first part, you could either score a ‘zero’ or a ‘five’ i.e either right strategy or a wrong strategy -you can’t get a 2.5 on strategy – much like being half-pregnant is not an option. The creative…

It’s been a while since I was really happy about anything that I wrote on my blog. And the urge to put thoughts down about a topic and dash a blog post has died down of late. Was it about dearth of topics to write about? Not really. But of late, it’s getting difficult to find the time & motivation to write a blog post. More often than not, when I see, read or think…