Of late, there’s a new ad for the UK retailer John Lewis, doing the rounds of ad blogs. Filmed to Billy Joel’s ‘Always a woman to me’ it shows the life journey of a toddler through many stages of her life – from a school-going child to a teenager to a mother to an old woman. You get the picture. Agency: Adam & Eve It is sweet stuff especially if you have a little daughter.…
While Goafest 2010 is done, it’s seems to be far from dusted. Campaign India reports that four agencies could be…
My first reaction on seeing the new work on Frooti was, ‘Wow, here’s an interesting idea!’. Sometimes, interesting is also used as a response to work you don’t like, but this was not that kind of ‘interesting’. I think it is a bold idea and the attempt to do something different in the category must be applauded. Kudos to both Creativeland Asia and Nirvana Films. Having seen only the first (‘Sidewalk’) film, I had wondered…
Everyone’s an expert in advertising. Shove an ad under their nose and ask for an opinion and they will find…
Telecast sponsorship and spot-buy hasn’t been cheap during IPL 3. The impact shows – most of the ads on air…
I bet most of those who attended the award show night at Goafest, didn’t get to see the nominated work. They were busy partying, you see. Thankfully the ad village put up all the nominations in an air-con hall. Herewith some work that caught my eye: Thomas Cook This is almost an insider’s joke – a funny take on the oft-seen visual from fairness cream ads. The ad is for a 3-night, 4-day package in…
Publicis Mojo, Australia has created this cute little campaign for Air Asia, the budget airline. Love it when ordinary everyday…
The Creative Awards function is usually the big ticket item of Goafest. Not surprisingly, the turnout was far better on Day 2 than on the previous day, when the Media Awards were held. But what were we celebrating: pure craft? Or a creative solution that solved or addressed a genuine business problem of a brand?
The nominees for the Creative Awards at Goafest were on display, as is customary, at the venue. Here are a few that caught my eye. There were a few that were based on good insights. Most were self indulgent, though.