Goafest, billed as India’s premier advertising event is in it’s 5th year. Yesterday was the official inauguration of this year’s event in Cavelossim Beach, Goa. This is my first time in Goafest (though I have attended the Ad Club Awards function when it was The Abbys in Mumbai) and was expecting ‘just a big party’ as it was labelled by those told me about previous years’ events. Herewith some impressions.
The hype surrounding IPL has got the official broadcaster SET MAX’s rivals to react. STAR India has released the findings of a report titled, Debunking the Myths – reportedly to break the myth that IPL is bigger than top shows of Hindi General Entertainment Channels (GECs).
I didn’t get the ads the first time I saw them. Now after a few viewings and watching the whole series of ads on YouTube, I’ve begun to enjoy the Oongli Cricket series from Idea.
One of the toughest categories to work on? Cars. Genuine product differentiation on which the advertising story can be based on, is hard to come by. And virtually every positioning platform or advertising idea seems to have been done before.
The emphasis on television scripts, ambient media and several other factors has led to a decline of sorts in print advertising. By decline I mean the emphasis on copywriting as a craft.
Evian’s ‘Live Young’ platform may have been made famous by the roller babies ad, but the tag line has been…
I love it when there is a literal visual depiction of common phrases or idioms in creative ideas. You know, like this one for ‘Smooth as silk’ or this one for ‘Wolf in sheep’s clothing’. A new Barclays ad in UK does just that. It asks, ‘want your money to perform better?’ and goes on to depict money doing just that. Agency: Bartle Bogle Hegarty The attempt is to highlight Barclays tax-free products, which make…