Came across this set of ads for Hubba Bubba bubble gum over at Ads of the World. I thought it was a fresh take on ‘big size’ – a common enough theme when it comes to bubble gum brands. Agency: Gitam BBDO, Tel Aviv ‘Blown out of proportion’ is an interesting take in a category which has dramatized ‘big bubble’ in myriad ways over the years. Herewith some samples: All images: Via I find it…
Since the breakout of SARS, it’s been boom time for hand sanitizer brands. Their creative propositions have usually been generic…
There was this old joke about how if you search for ‘world peace’ on the Internet you are likely to get a few thousand results. But if you search for ‘sex’ you are likely to get millions more – proving that the we need sex more than world peace. The tenuous link that I am trying to create is to do with the media buzz (or lack of it) around The Effies 2010, as compared…
Europe’s premier advertising awards – Epica announced its 2010 winners recently. While popular ads from South America & the Far…
The results of the London Long Copy Challenge are out. Here are 21 of the entries that caught my eye. Not all the entries are goose-flesh stuff. Neither do all of them motivate & involve you to read the long cop. But the ones that do, showcase how best long copy ads work. View all the entries here. My favourities? WH Smith one and the Lend with Care ones. Yours?
Number Portability as a concept may have lost its sheen – it’s been so long coming, but it’s coming nevertheless.…
I updated my blog after nearly 3 weeks today. And have missed several deadlines on other writing commitments – one each for Financial Express and afaqs. It’s been bugging me for a while and I was determined to write something…anything, on my blog. While work and personal commitments have kept me busy (er..work has kept me busy earlier too), I used to average 2 posts a week. So why the slack? Reason No.1: distractions (been…