The unexpected nature of lottery tickets – the ability to transform the lives of even the most ordinary folks has been a favourite theme of Lottery Brands. I remember seeing a print ad for Lotto in a One Show or D&AD mag: visual of a beer-bellied, unkempt bloke in a vest watching TV in what looks like a palace. The tag line ‘Hey, you never know’ completed the loop in your head. Here is another…
Jokes about the general pointlessness of social media networks abound. They are seen as good for idle talk and sharing…
The ‘product window’ – usually the most glossed over section in a TV script. Treated as the mandatory section after the ‘setup’ and the ‘solution’ and left to the production house for ‘treatment’. There are some scripts on the other hand, which are centered around showcasing the product and what it does. Lurpak’s 2011 spot, Kitchen Odyssey is one such. Agency: Wieden + Kennedy, London Amazing how an omelette could be made this mouth watering.…
Mobile Number Portability presents a unique challenge to mobile service operators in India. It presents an opportunity for consumers to…
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist. Menzo, a men’s magazine carried a print ad for Carlsberg – one had to tear out the page, fold the paper along the marked lines and fold it in two. Now you can open a bottle of Carlsber with it. Agency: DuvalGuillaume In case you can’t access Menzo, there’s a handy pdf of the instructions.…
This represented media innovation just about 3 years ago: You know what I mean -unexpected use of a medium was something common. So you had plastic forks as tree trunks (for a vegetarian restaurant), a gap between 2 hoardings to demonstrate a small car…and so on. Over the last year or so, media innovation and use of technology have become inseparable. Perhaps a reflection of the times we live in. In India, we’ve seen QR…