If you’ve seen the ‘We are animals’ campaign for Wrangler, the residual image is likely to be that of men & women in bizarre poses in the wild. So you’ve got to wonder when Wrangler says this about their new campaign: Wrangler presents ‘Stunt’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series. ‘Stunt’ features real life Hollywood stunt people performing truly fearsome stunts. The danger, the explosions and the sheer…
There was an interesting article by @babitabaruah on the lost art of Account Management. From not knowing how to switch…
Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom,…
Is advertising on IPL a better bet for marketers compared to the cricket World Cup? That’s the question posed to leading marketers over the last fortnight or so. Interesting debates have happened on CNBC’s Storyboard and on print media (good reads here, here and here).The summary of the debate & discussions seems to be: – the risk attached to the early exit of India (as in the case of the 2007 tournament) from the World…
There was a time when several leading national advertisers were based in Chennai: Ponds, Citibank, MRF, Ford to name a…
This article of mine appeared in the Brand Wagon supplement of The Financial Express, today: In a recent survey among marketers in the US, it was reported that demand for mobile media services is “not yet living up to the industry hype”. The “not living up to hype” part could very well be true about various new media avenues too. While social networking platforms, mobile phones and tablets have found ready acceptance among consumers, marketers…
‘Where have all the young men (and women) gone?’ asked a thought-provoking blog post from Babita Baruah. Going by the…
Does advertising on the Super Bowl makes sense? The debate is back. At $3mn for a single 30-sec spot this…
‘A car designed for all the things life throws at us’ is the proposition for a new ad from Honda Jazz, UK. As a proposition it may not sound path-breakingly new but what W+K have done with the execution is definitely so. The ad (fantastic CG, great sequel to ‘Grrr’) ends with a link to an iPhone app. Once the iPhone app is downloaded, you can use it to ‘interact’ with the ads. As the…