There was a lovely post from @pellesjoenell (Executive Creative Director, BBH) over at the BBH-Labs blog: on Creative Direction vs. Creative Selection. The thrust of the post was that the real role of a Creative Director is so much more than a mere ‘selector’ of creative work: It’s a combination of three professions – a politician, a farmer and an assassin. That’s a fantastic description of a Creative Director’s role. In my view, what separates…

Save trees,  save the panda and ‘smoking kills’ have been the common themes for public service ads. Even within’wildlife protection’ as a topic, some species seem to hog the limelight as it were. Tigers for instance, in India. This greater focus on certain species, almost at the cost of others, seems to be the insight behind this striking campaign for WWF. Agency: Ogilvy, Paris, France

There was a time when MTV used to play English music videos through the day. I guess its the pressure of marketing and giving what the audience wants – its today more of a reality show channel with some Hindi film song clips thrown in. The promos  for ‘MTV.Enjoy’ were classics – spoofs on 50s ads, short idents, the works. This new ad promoting safe sex reminded me of the classic MTV humour. Agency: Grey…

As propositions go, the hand sanitizer category has perhaps seen it all: ‘because you cannot carry a wash basin everywhere to what you touch has been touched by a million others. Most of those featured in ad blogs have brought in a fresh new perspective visually. In this context a campaign fro Sanitol caught my eye. Agency: McCann Worldgroup. Via: Ads of the World While I get the idea (Touch him. And you touch everything…