Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov,…
There are 3 parts to any presentation: preparation, creation and delivery. Unfortunately, most of the effort is focused on the creation part.
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by…
If it is legal to manufacture it should be legal to advertise it – that’s the argument put forth when…
First released in 2005, this ad for Bigpond Broadband, is considered a classic case study. It not only won many awards during its time (voted Australia’s favorite television commercial in 2006) it also helped brand double its growth rate. BigPond – Rabbits / Education from evan c on Vimeo. Agency: Belgiovane Williams Mackay (BWM) I still laugh out loud at the dialogues and the dead pan acting by the ad. “Dad. Why did they build…
It’s pretty easy to spot an Apple fan. Or a hater. The former group may be fans for various reasons.…
Travel & tourism usually showcase the splendour of the host country – breathtaking visuals and a visual tour of the…
I came across this wonderful piece of ambient work for South Carolina Tourism. All the creatives were placed in airports…
So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which…
A new television spot for Accenture is making the rounds of ad blogs. It started off as a print campaign…
We’ve seen this in advertising for mobile handsets: a majority of brands put out a laundry list of technical features and hope it will dazzle the consumer into buying. But when it comes to purchase decisions it is the emotional brain which rules.
Super Bowl ads are known to take ‘big scale, big production values’ route. They are designed to evoke that jaw dropping reaction and hence have repeat value and memorability. It’s not a new phenomenon – I guess Apple’s 1984 was designed to be that way. In this context, the new ad for Mophie phone chargers resort to the ‘go big or go home’ strategy.
The last ad of Guinness which made waves across the world was the basketball one. The choices we make reveal…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit -…
So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big…
Brands have betted on the Super Bowl for garnering visibility and creating buzz for years now. In the context of the Indian Premier League, what can we observe and learn?
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A.…
Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are…
Benefit laddering is a technique used in advertising based on the belief that dramatising emotional benefits of a brand has…
Stephen Fry wrote that a single human year is really three digital years. By that yardstick, 2008 was 15 digital years…
An update on my Nokia phone installed Nokia Music and along with it the Nokia Music Store (no Mac support…
‘Those were the golden years’. Every generation says this when they get nostalgic about music, movies, advertising, TV shows…everything. For…
Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such…
‘The beauty soap of film stars’ has been the core essence of Lux soap for decades. From the 1920s, the…