Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like ads which highlight a car’s feature and cue the benefit respecting the intelligence of the audience. A new campaign for…
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies 💩 Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand…
The adage ‘ninety percent of everything is crap’ coined by Theodore Sturgeon an American science fiction author is relevant in…
I have been a fan of magazines since I was a kid. I don’t know what it is about them…
The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing.Â
Topical ads have been around for decades now and can be a marketer’s dream come true – but only if…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is…
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one’s work priorities negatively impact…
Save trees, Â save the panda and ‘smoking kills’ have been the common themes for public service ads. Even within’wildlife protection’ as a topic, some species seem to hog the limelight as it were. Tigers for instance, in India. This greater focus on certain species, almost at the cost of others, seems to be the insight behind this striking campaign for WWF. Agency:Â Ogilvy, Paris, France
Much PR in the media about the new surround campaign for Cadbury 5 Star. The TVC continues with the ‘Lost…
The new TVC for Parle Agro’s baked munchies, Hippo, is creating some buzz. A majority of people have reacted with…
At the #Zeemelt15, there were a lot of sessions and workshops which I wished I could attend. It was a case of being spoilt for choice as many interesting sessions clashed in terms of timing. Of course the event had its share of presenters who drone on and on or do a sell job of their company. Nevertheless, I hope Melt becomes a permanent fixture in the advertising world and travels to other cities too. More importantly, I hope the entire advertising industry supports the event through active participation across levels.
Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners.…
And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of…
Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my…
For a brief period in my career, I worked on some P&G brands. For an advertising professional, it is a…
Unlike many prescription adverts, this one does not play safe. The attempt from Pfizer, UK is to shock the viewer,…
RIP Steve Jobs. You lived a life worth living. Your words, thoughts, actions and beliefs created an impact far beyond…
Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten…
Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain…
Of late, people writing to Steve Jobs have received a reply – mostly terse one liners. A personal reply from a CEO like Steve Jobs is a high and it provides for great publicity. Especially for tech blogs. The latest one is an email debate of sorts between Ryan Tate of Gawker and Steve Jobs. Steve Jobs delivered a ‘F$%^& you!’ statement to Gawker.
Sick of hearing terms like User Generated Content and viral videos? Here’s another unlikely brand that has jumped into the…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The…
Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining…
Consumers using brand names as verbs is not new. Google and Xerox are the oft quoted examples in such a…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new…
What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People…
The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items -…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who…