‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week

I missed my blog post last week but over the past few years I have attempted to share a compilation of creative ads every week. Everyday hundreds of commercial messages - be it TV ads, web banners, billboards, tweets or radio spots are aimed at us. A majority of them are simply ignored and only… Continue reading ‘Captain Fantastic’ from @RoyalMailStamps, Heinz label, @Beco_UK #StealOurStaff and more: 8 creative ideas of the week

Emirates NBD, SAP and more: 10 top creative ads of the week

Almost 90% of ads are ignored. That's a fate worse than ads being disliked - in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the 'normal' in advertising, resulting in a colossal waste of effort and money. Among the hundreds of commercial messages we see every day (in various formats - print… Continue reading Emirates NBD, SAP and more: 10 top creative ads of the week

11 top creative ads of the week: @KFC_UKI, @Dream11, @bouyguestelecom and more

Advertising trade portals were abuzz with work from two big name fast food outlets - KFC and Burger King last week. I also came across interesting work relatively lesser known brands. And in India it is the season for IPL - which sees the launch of several new ad campaigns. Herewith a few which caught… Continue reading 11 top creative ads of the week: @KFC_UKI, @Dream11, @bouyguestelecom and more

Hennessy X.O, Bournvita and more: 6 top creative ads of the week

Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search… Continue reading Hennessy X.O, Bournvita and more: 6 top creative ads of the week

Of crowdsourcing creative ideas and Doordarshan logo

Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is… Continue reading Of crowdsourcing creative ideas and Doordarshan logo