Advertising trade portals were abuzz with work from two big name fast food outlets – KFC and Burger King last week. I also came across interesting work relatively lesser known brands. And in India it is the season for IPL – which sees the launch of several new ad campaigns. Herewith a few which caught my eye. KFC: Chicken Town A legendary brand like KFC has a unique problem: imitation brands. A new campaign in…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search for good work to share. Here are a few of my picks: 1.Hennessy X.O: The Seven Worlds Super premium and…
Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is outrage among a certain section on the logo change. The argument is that the logo is iconic, part of our…
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism from the public. Thanks to social media and its 24×7 outrage treadmill, the noise seems amplified of late. Some of the recent instances of logo outrage include Google, Gap, Airtel and now Wipro. The backlash for the new Gap logo was so intense that the company had to revert to their old logo. Airbnb got…
Cleartrip has been my go-to option for travel bookings – be it airline, train or hotels. I quite like the experience across platforms – be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there are tonnes of options in this genre. Despite several temptations from other brands – be it via ads, offers etc.,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 15th April, 2016: Snickers, HelloFlo and more. Snickers: wrapper It takes a bold, confident brand to approve such an idea: in which advertised brand is made to look like competing brands in terms of pack graphics. Of…
There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. Price can be competitive edge in the short term but can be imitated and hardly sustainable in the long run.…