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Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…

Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by making the ad funny. When it comes to serious subjects, ads which bring a tinge of smile are still ok, but the laugh-out-loud type humour – be it quirky or bizarre is limited to some fun categories such as colas, beer and confectionaries. Among the clutter-breaking creative ads of week ending August 21, 2020 was…