Every week I publish a compilation of creative ads of the week. It’s just a small tribute to brand teams everywhere who manage to craft clutter-breaking ads – as being noticed the first job of any advertising. Here are a few which caught my eye this week on TV and the internet. Magnum: not available in the metaverse I used to wonder if I am the only person puzzled at the prospect of a virtual…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…