GE, Sixt and more: 9 compelling creative ads of the week

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few compelling creative ads which caught my eye, the week ending 16th February, 2018: GE's new corporate ad, a couple of Valentine's Day ads and more. 1. GE: What Matters For many years, GE's tag line used to… Continue reading GE, Sixt and more: 9 compelling creative ads of the week

Nike #LDNR, Tide and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 9th February, 2018: Tide's Super Bowl ads, Apple's 3-minute film for Chinese New Year and more. 1. Tide: Super Bowl 2018 As is evident over the last few… Continue reading Nike #LDNR, Tide and more: 5 top creative ads of the week

5 top creative ads of the week: Alibaba’s ‘The power of small’, Amazon Alexa and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 2nd February, 2018: Alibaba's 'The power of small', Amazon Alexa and more. 1. Alibaba: The power of small Established in 1999, China's Alibaba Group has been in the… Continue reading 5 top creative ads of the week: Alibaba’s ‘The power of small’, Amazon Alexa and more

Skittles, Emirates, Audi & more: 6 top creative ads of the week

While I try to make a compilation of smart creative ideas I come across every week, one doesn't always get rich pickings. There are weeks when I don't really come across remarkable ads. Last week was one such and so I missed my weekly roundup. This week, I came across a few good creative ads… Continue reading Skittles, Emirates, Audi & more: 6 top creative ads of the week

9 Super Bowl ads which go beyond talking babies, animals and the bizarre

Over the years, there's been a pattern to the Super Bowl ads - bizarre plot lines, big production values, jaw-dropping computer graphics, humour (slapstick or intelligent), elements designed to be cute and so on. Rik Haslam, Executive Creative Director at RAPP categorises them as Super Satire, Super Serious and Super Silly stories. There is likely to be a pressure to do whatever everyone else is doing - 'most of the spots look like what we think a Super Bowl spot is supposed to look like', as this article says. This year too, there have been the regulars - big-scale production values, tear jerkers featuring puppies and so on.