Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise. Kellogg’s: the OG Most brands under-invest on distinct brand assets. A slogan, design element, brand colours – they can all become powerful tools to aid recall and serve as a cost-effective brand reminder. The most famous of…
Every week I attempt to share my pick of clutter-breaking ads. I have been doing it for several years now setting aside some time every weekend. This blog has been around since 2008 and focused on critiquing ads for the first few years. I realised my folly as I was very much part of the ecosystem back then which produced such ads. I then switched to sharing good work which hopefully inspires some in advertising.…
Every week I attempt to publish a compilation of creative ads. Getting noticed is the No.1 job of any ad – be it on TV, print or digital media. Here are a few top creative ads, including some Super Bowl ads released this past week or so. Nationwide: in your best interest A couple of months, Nationwide introduced the ‘uncaring boss’ (and his bewildered assistant) of a fictional A.N.Y Bank. It was a smart way to setup…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time, I know how difficult the seemingly simple task of creating ads that get noticed, is. Here are some ads which caught my eye in the past week or so including those meant for the upcoming Super Bowl: Specsavers: should’ve gone to… By now ‘Should’ve gone to Specsavers’ has become part of popular culture to cue…
Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, drive sales and imbue a brand with ‘cool quotient’ just by association. The ad meant to be aired on the…
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled in two blogs: one dedicated to news about Apple (I was thrilled with the name – Mac Love Not War)…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Tops Supermarket: underrated gifts I loved advertising from Thailand. Am…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one. It has a unique place among media properties as it not only attracts top advertising dollars as investments but garners global media coverage like no other. Also, unlike any other sports brand, there are a whole host of promotional activities around the ad itself – be it in the form of teasers, PR and social…