Parle Monaco has taken forward the idea of ‘life namkeen banaiye’. The earlier ads urged people to make mundane moments interesting. It led to spots like the Ticket Checker being chased all over, firang tourists being taken for a ride etc. The execution was mixed across several spots, some tickling the funny bone, some not. That’s the way with humour, right? The new ads have Aamir Khan playing the protagonist, with consummate ease. There are…
A simple visual idea for Henkel’s Super Attack Flex Gel. Agency, DDB Milan, Italy. Via AdHunt.
There has been so much hype about the inauguration of the Bengaluru International Airport. Many celebrities (some media-created, thanks to Lead India!) have vehemently called it a detrimental move and have asked for the old HAL airport to remain open. I am not getting to the merits & de-mertis of the case (perhaps, er…because I don’t know enough?). One big reason for bad-mouthing BIAL was its distance and from the city centre and the related…
Help, I have ‘webatitis’! Don’t look for a link – it’s not an ailment you can read about on the net. I simply suffer from an extreme case of web addiction. This may not necessarily mean that I trawl the web all the time (wish I could, but life & work come in the way!) but it occupies my mind pretty much all the time. My work involves getting online for catching up on industry…
How often have we heard this: Brand Manager: ‘Hmm, market research indicates that our consumer’s don’t find our products cool. The find the competitors products more appealing. Our image has taken a beating. We must do something! Senior Brand Manager: ‘I know exactly what to do! Let’s call an advertising agency!’ Sigh. A new advertising campaign or a pitch is often seen as the solution to vexing problems pertaining to the brand. Brand perceptions are…
The Indian Premier League has provided fodder for news channels, tabloids, cricket pundits and even Account Planners & Advertising Gurus. Almost every aspect of the IPL has been dissected in media. Strategic thinkers have compared IPL with reality shows, media planners have waxed eloquent about why it is a success etc. What interested me were comments on the success of under-rated teams like Rajasthan Royals, the leadership ability of captains like Shane Warne and the parallels thereof…
We’ve all heard definitions of a brand. The one that sticks in my head is: a collection of images & perceptions in people’s head. Harish Bijoor refers to a brand, simply as ‘a thought’. In an interesting experiment to gauge people’s perceptions towards brands, tech marketer Noah Brier has launched Brand Tags. It is an experiment in what is being called crowdsourcing. Visitors to the site are shown a brand logo. You are then asked to…
Interesting article from Inside CRM about the reasons-why Apple creates customer loyalty. Some of the reasons attributed are: Retail Strategy: when you have an Operating System that is unfamiliar to 95% of the world’s population, the last thing you want is to consider buying it from a salesman who is clueless about it. My brief encounters with Apple salesmen at re-sellers and multi-brand outlets only confirmed this. At eZone the other day, I happened to…
It’s been a slow week for blogging. My telephone line at home has gone kaput and with it my DataOne broadband connection. The wonderful folks at BSNL have given me a docket number to refer and nothing beyond that for 3 days. Prompted me to call Airtel to know more about their broadband services. As if BSNL cares. And having my mom stay alone at home without a phone, made me think of buying a…
Ask any smoker if the habit is harmful and you would get an affirmative answer. While the benefits of quitting are known, irrational that we are, smoking cessation is difficult. People quit smoking due to pressure from loved ones, media reports or a ‘call from within’. There have been several anti-smoking ads or campaigns in the past (they seem to have an uncanny ability to sprout in December). They typically dramatize the ills of smoking.…