Hello, I am a Mac. And, here I go again, writing about Macs and PCs. One of the classics in recent times, in terms of communication strategy and execution is the ‘Get a mac’ campaign from Apple. Not only has it helped the brand gain market share, it has remained engaging for the past two years. Central to the campaign is the comparison with PC. The punches keep coming at PC – Apple has released…
Who said a billboard needs to be static? Saatchi & Saatchi New Zealand has created a billboard that ‘literally’ forces speeding drivers to slow down. Check the video for the rest of the story. Agency: Saatchi & Saatchi A nice marriage of ambient and outdoor ideas. Would be great for Indian roads too – except that the driver of the vehicle may not see the ‘accident’ but the people milling around it! Via: Best Ads on…
Who said a billboard needs to be static? Saatchi & Saatchi New Zealand has created a billboard that ‘literally’ forces speeding drivers to slow down.Check the video for the rest of the story. A nice marriage of ambient and outdoor ideas. Would be great for Indian roads too – except that the driver of the vehicle may not see the ‘accident’ but the people milling around it! Via: Best Ads on TV
Dear ___________: Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going to be drowned by superficialities instead of buoyed up by solid fundamentals.…
Came across a couple of creative ideas that set me thinking. One is where the idea is pathbreaking but the execution makes the ad fall flat. This ad for KitKat is a fresh take on ‘Have a break, have a KitKat’. The idea is that when the chocolate breaks, the crumbs resemble the things pertaining to that environment. The ad titled ‘Office’ has office furniture and other things related to the office, showing in the…
Honda has just released a series of teasers which end with a URL – Difficult is Worth Doing.com and have no Honda branding. Nothing new about teasers, you say? The teasers are meant to create interest about a new ad campaign to be released in June! Each of the teasers talk about the difficulty and skills required in forming a large skydiving formation. That gives a clue to the likely theme of the ad. The…
Came across this interesting post here about George Bush being the subject of so many campaigns across the world. He has been used as a subject for food products, publications, NGOs and board games. Couple of my favourites are here: What is about him that attracts attention? I guess his perception of bumbling, accidental leader prevails even today. His misquotes, misspellings and Bushisms do not help the PR cause either. His actions evoke intense debate.…
A big benchmark of a good baseline is its ‘ownability’: can it easily work for the competitor? If the brand name is integrated into the base line it is that much more powerful.
For some weeks now, I have been reading up about iPhone shortage in the US and British stores. Prior to this was the news about iPhone offering promotional discounts to drain stocks in the UK. All this was supposed to be a precursor to the rumoured 3G iPhone, meant to be released in June this year. Apparently, both 8GB and 16GB versions are listed as “currently unavailable” at the Apple Store website. You know a…
The Indian Premier League is interestingly poised as we speak. There is no single favourite emerging and there have been several surprises. What if we reflect on the ads that have been featured during the IPL? Are there any clear winners? Surprises? I attempted to just shut my eye, recall the ads I remember seeing during IPL. Here’s what emerged: Brylcreem: yes, this was not launched during IPL but has been on view here. The…