Spelling errors and poor English evokes laughter in all of us. When we see signs like ‘Puncher Shop’ it brings a smile on our face. Call it intellectual snobbery; but spare a thought for the entrepreneurial spirit in the (presumably) small town guys who have the dream to reach out to a larger audience. Here is a leaflet for a hair-cutting saloon I got at home (‘deep close service’ anyone?). Get’s the point across despite…
Pepsi’s new ad featuring Dhoni has the hallmark of a popular ad. In fact, colleague of mine raved about it. I found the ad just pushing the stereotypes of a ‘madrasi’. This is how people north of the Vindhyas ‘think’ the madrasi is. Perhaps they should read this and this. Having ‘Dhoni as Rajnikant’ is not an idea. What would you call a celebrity imitating a celebrity then? Technorati Tags: Pepsi,Celebrity endorsements
Since the revelation of the new logo, Ceat has been telling us all about change. The creative idea is unwittingly funny – a man wearing a T-shirt saying ‘Change’ explains why change is around the corner, change is healthy etc. Here’s a thought. This has potential to solve all our creative problems. Here’s how: – we create T-shirt men and women for all categories – we then let them explain the brand benefits. Our hero…
It’s official. Microsoft has pulled out of it bid for Yahoo!. Microsoft CEO Steve Ballmer said: “After careful consideration, we believe the economics demanded by Yahoo do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal”. Thus preventing this and this from happening. If some of the web gurus and financial experts are to be believed the deal does not make…
One of the better ads on view now is this one from Max New York Life. It caught my eye because it was very real and did not shout out ‘hey I am an ad, watch me!’. There are times when we think the worst that could have happened with our loved ones and the film believably captures this. The tension is built nicely only to discover that Sanju was lost in his iPod. On…
In 1899, the U.S. Patent Office commissioner stated that everything that can be invented has been invented. Thomas Edison, who invented the light bulb and phonograph, even said the radio craze will die out in no time. Such bloopers in predictions make for funny reading, since our vision is perfect in hindsight. In 1997, when Michael Dell was CEO of Dell, he was asked by a group of IT big wigs what he would do…
The Economist reports on the decline of America’s leading newspapers. Venerable titles like The New York Times are apparently showing decline in both readership and advertising revenues. The story is similar across several newspaper titles. Much of this decline is being blamed on the rise of the internet, which offers free, round-the-clock coverage, and which has provided a new, better home for classified advertising, once the bedrock of most newspapers’ revenue. The report also talks…