Of thinking big and small budgets: Speights Beer
This is one of those ‘wish I had thought of this’ moments. The One Club, New York (the people behind the One Show awards) have announced the short list for the inaugural One Show Entertainment Awards. No, thats not what I am envious about. It’s about the work for Speights Beer, from Publicis New Zealand.
These awards recognize creative branding beyond product placement. One of the short lists is for Speight’s Great Beer Delivery campaign.
The idea: freight the Speight’s Ale House to London on a 70m-long chartered container ship. What I liked about it is that the idea was not constricted by a small budget. The team thought big and really big. Typically, the reaction would be to create ideas ‘within the budget’ andd discourage anyone who thinks big. It takes some courage to go with an idea that makes business sense in the long run, but which could prove risky if not executed well.