Mac rumour sites and Apple blogs are agog with this piece of ‘news’. Image: Flickr According to 9to5mac, Apple’s ‘next big thing’ is not another iPod or a Mac – it is a new manufacturing process. According to them, while the new Macbook, dubbed the ‘brick’, will be unveiled on Oct 14th, the big news is about the manufacturing process. Writing about this news, Engadget summarises: Apple has created a brand-new process to sculpt casings…
Kleenex is virtually a generic term for facial tissues in many parts of the world. Kleenex’s official tagline is ‘Let it out’. For a brand that is virtually a commodity and low involvement, I thought it was a clever way of laddering the ‘benefit’, if there was one. They have launched a new TVC in the UK for their large sized tissues with a simple idea. It brings out the product story alive in a…
I have been dying to write about this for so long: I have felt a lack of importance placed on the interface in Windows applications and a majority of Windows users. This article from Smoking Apples served as a trigger. One of the common reactions from PC users after seeing a Mac is to drool over the graphics or the user interface. But it’s not just about making people drool – there is a method…
The second film in the Union Bank of India series is out. This too drives home the point that others share your dreams. And this is said in a cute little story about a little girl and a ‘sone ke daant’ (golden tooth). A bit over the top and it could have gone all wrong (like in the AIG ad where the kid comes to dad’s office with a one rupee coin – you want…
Look at the ingredients: a legendary jean brand in Levis, a sub-brand that hardly needs advertising in Levis 501, a history of classy ads from the brand. And then we have this downright sleaze from Levis 501 in the form of a viral: Unbutton your beast. So how does it work? You send a friend an email, in which a beast pops out of a pair of 501s and starts talking. You get to choose…
A set of Pantene ads are doing the rounds of the ad blogs. They seem like scam work to me, though the byline says they are from Grey, Sao Palo. The tiny copy on the model’s hair reads something to the effect of ‘makes sure your hair is the second thing he looks at’. Pathetic. And it gets worse. Via Ads of the World Bot the ads claim April 2008 as the publish date, each…
iPhone makes interacting with the web easy. And for brands that have jumped on to the user-generated content bandwagon, it is a boon. But CBS has discovered that it can be a curse too. It’s CBSeyemobile application for the iPhone was meant to promote Citizen Journalism. But to define what has been put up at their site, as journalism is to redefine journalism itself. While CBS has a moderator the system is obviously not working.…
Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found the answers to these 3 most thought provoking: What do you think of the hype over social networks? It’s hype. The idea that we’d replace the ‘interruption model’ of advertising with the ‘distraction model’ of social media is rather laughable; pointless conversations are, well, pointless. But seen as true communities…