The corporate campaign of ING which seems to be on possible every TV channel in India, has support in the form of a print campaign and a website.
If the wallpapers on the website are any indication, there are other renditions of the thought: money as a garland, as an auspicious gesture on festive occasions and so on. The website is not more than a link to the individual financial services offerings of ING, apart from the usual downloads. Does the online effort enhance the core proposition that we understand money from an Indian perspective?
Facebook Comments