The corporate campaign of ING which seems to be on possible every TV channel in India, has support in the form of a print campaign and a website.
If the wallpapers on the website are any indication, there are other renditions of the thought: money as a garland, as an auspicious gesture on festive occasions and so on. The website is not more than a link to the individual financial services offerings of ING, apart from the usual downloads. Does the online effort enhance the core proposition that we understand money from an Indian perspective?
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