I have written about this in the past too. The advertising from the Gulf region is getting remarkably slicker both in terms of the idea and execution. The Dubai Lynx Awards are on now and it’s a good time to see some of the recent print work that caught my eye.
This one is for Boecker Public Health. I guess the perspective – ‘don’t let them (the pests)get too comfortable’ leads to this fantastic execution. Agency: JWT, Dubai. Photography: Tejal Patni. Via The Inspiration Room.
KitKat Mini lends itself well to this idea of a ‘mini break’. It’s a clever twist on the ‘Take a break’ tag line and brings a smile to your face. Agency: JWT, Dubai. Via: MediaMe.
There have been others too – like the DHL Trojan Horse ad and the Dubai Cosmetic Surgery one. In India very few print ads are world-class in execution, usually appearing around December. Are these Gulf ads seen in mainline media there? What’s been the consumer reaction to these ads? If you are in the Gulf region and in the know, do tell us.