Conde Nast Portfolio, has an interview with Evan Williams, CEO of Twitter where he talks about making money and managing a start up. Portfolio, by the way is one may favourite business magazines both for it’s content and presentation. Asked, perhaps for the millionth time, about Twitter making money: I can’t imagine how many times you’ve been asked, “But how will you make money?” We will make money, and I can’t say exactly how, because…
Season 2 of The Indian Premier League is yet to get a go ahead from the Indian Government, even for the revised schedule. Apart from the security issues given the clash of dates with the Indian Elections, it is rumoured that there could be political issues behind the disapproval of dates. Anyway, assuming that the tournament starts from April 10, MAX Television the official broadcaster has begun a campaign, paying tribute to India’s collective obsession…
I have written about this in the past too. The advertising from the Gulf region is getting remarkably slicker both in terms of the idea and execution. The Dubai Lynx Awards are on now and it’s a good time to see some of the recent print work that caught my eye. This one is for Boecker Public Health. I guess the perspective – ‘don’t let them (the pests)get too comfortable’ leads to this fantastic execution.…
Telstra Australia has released a new campaign urging people to call their mums. Mums? It’s an interesting ploy to increase usage and taps into a real insight: however grown up you maybe, your mum has a special place in life. The execution is not mushy, teary-eyed stuff though. In one spot, a young woman calls up her dad. The ensuing conversation rings so true about dad’s and the male species in general. A website, CallMum,…
Gulp. What is happening with Frooti? From ‘Digen Verma’ to ‘India has changed’ (with several others in between) it has seen so many thematic changes in communication. The latest one is sure to generate buzz. Frooti has always had a perception problem of being seen as a kiddie drink. It was only available in Tetra Pak initially and that perhaps triggered the perception. By making it available in bottles and trying to appeal to the…
Axe has just launched an awesome online campaign called The Fixer Show for it’s range of shower gel and body spray. For us in India, it’s a revelation of sorts on how far behind we are behind we are in planning and executing (especially executing) online campaigns. With the simple premise of Axe will fix you up (tongue firmly in cheek), the campaign (including a YouTube channel) centers around the website. The TVCs may not…
Isn’t technology awesome? Muziic, a downloadable application (Windows only), created by a 15-year old, is being talked about in the blogosphere. Muziic lets you search the music on YouTube and save it into playlists on your computer. In effect, it converts the vast repository of music videos on YouTube into your private collection of playlists. The legality of this app is still undecided. But it’s amazing that a 15-year old (with help from dad) armed…
AdAge Digital reports that Dockers is set to launch an iPhone experience – no, not an App but an ad. It’s a shakeable, motion-sensitive ad that uses the iPhone’s Accelerometer feature. The ad, which stars Dufon (aka Orb/Orbit/Orbitron), an urban street dancer from the Seattle dance group “Circle of Fire,” will appear in the iPhone games “iBasketball,” “iGolf” and “iBowl” and the lifestyle application iTV. Between the various levels of game play, users will be…
Just read the news report that Apple is planning to preview the next version of iPhone software – the iPhone OS 3.0. This comes on the back of introducing a new version of iPod Shuffle earlier this week. Improved versions of the Mac Mini, iMac and Macbook Pro were announced recently. Some of the improvements may be minor or actually fixing an inadequate feature, but the fact remains that the regularity of improvements and new…
One aspect of Apple’s creativity – apart from it’s products of course, has been the way they handle their advertising. Simplicity, uncluttered approach and a clear articulation of the product benefit has been the hallmark of all their ads. An ad for iPhone highlights the app store and what it can do. The ad for a Mac highlights features like iLife or Magsafe adaptor and articulates the consumer benefit. This aspect continues even with the…