Came across this interesting post from Dave Trott’s blog at Brand Republic – Why advertising doesn’t work. He recounts the experience of Robert Townsend, the CEO of Avis in the ’60s, with regard to advertising. As we know, Avis’ classic, ‘We are No.2, we try harder’ created by DDB is considered a classic that helped […]
Archives for May 2009
This must rank as one of the boldest ideas for a campaign. FirstBank, Colorado claim that ‘They care about small business’. Instead of it being merely a claim and making a warm, fuzzy TV commercial about it, they created billboards promoting real small business enterprises. So, a piano teacher, baby sitter and wedding singer get […]
Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs. Copyranter says this is social media. True, in a way. Via Direct Daily.
Coca Cola Schweppes released this ad this month in The Times, UK and had to withdraw it soon. The reason: the Mexican embassy objected to it. Via The Inspiration Room Daily. According to Coca-Cola, “The essence of the Schweppes ‘Experience Matters’ campaign is celebrating the very British tradition of satire. The cartoons are designed to […]
Happened to see the ad for Virgin Mobile’s vJazz, which touts unlimited music downloads for one year, as its selling proposition. What I recall though, is a young man hitting on an older woman. The ad is likely to be popular among certain youngsters and get the laughs among a typical kind. The kind who […]