There is pressure on agencies to convert every possible medium into an advertising opportunity. Bus stops have been given the ‘experiential marketing’ treatment over the years. Recently, Kraft Foods created a heated air bus stop for their Stove Top brand. Here are 15 more examples of creative bus shelters. Given the dependence on public transport in India, specially buses, this is waiting to happen here too. My all-time favourite is the one for Sony’s Playstation.…
Saw this over at the (new, improved) Ads of the World. It’s a tongue-in-cheek look at how cumbersome books can be, compared to Kindle. It’s all fine to take the humour route, but saying ‘Books suck’? That’s a bit much, considering that the potential buyer of a Kindle is likely to be an avid book reader. When the iPod was launched, it focused on the single biggest advantage – ‘carry 1000 songs in your pocket’,…
Just back from a 4-day trip to ‘native place’ – that being Udupi and thereabouts in coastal Karnataka. I didn’t carry my Mac around and didn’t bother to check my mails – was just too busy going through the motions of family functions and tolerating the heat. The names of places I visited don’t really feature in Wikipedia: Kuttetur, Inna, Mundkur, Palimar and such. Much time was spent between temples and commuting to temples. Driving…