Here’s the project: urge airport commuters to take a bus service, instead of driving down in their cars. Just the kind of category and task which usually gets the run of the mill advertising. Not so with Acne, an advertising agency which put together a show-stopping advertising campaign for Flygbussarna (roughly translated as The Flight Buses), an airport coach bus service in Sweden. To highlight the fact that it’s much more environmentally friendly to travel…
These set of print ads showcasing the Lamborghini range, reminded me of the days when great print ads were a lot more common in India. The kind of print ads Trikaya Grey, Enterprise and Ambience were known for. You can find the rest of the ads at The Inspiration Room Daily.
The battle against pirated software is a long and hard one in India. The biggest loser is obviously the leader, Microsoft, which is perhaps in 95% of Indian PCs (sigh). They have attempted to tackle this problem for some time now through communication, including one which pitted pirated software as a useless dog. I think the battle is best fought if loss of business or loss of face & reputation is conveyed to small businesses.…
I laughed out loud seeing these ads for Lamborghini which attempt to convey the thought ‘Feels Italian. Wherever you are’. But the moot point is do people need to be reminded that Lamborghini is very Italian? Via The Inspiration Room Daily.
Came across this Tamil commercial for Cadburys Eclairs, dramatizing the burst of chocolate in the mouth. The two devices – a lit cracker and the chocolate explosion – work well, the former building intrigue and the latter being a literal take on the chocolate explosion. A huge departure from the earlier juvenile ‘very useful’ ad though. But isn’t eclairs a chewy, done-in-a-minute product form? Doesn’t this build huge expectations on the product experience?
Interesting move by Fastrack- they are previewing their new TVC (before it goes on air) through their Twitter feed. It’s actually two ads – since there are two versions – one each from a guy and a gal’s point of view. Here’s the guy version: As they would say down South, the ad is ‘bold’ and would definitely strike a chord among men. And the gal’s version would appeal not just to the fairer sex,…
Read this interesting post by George Parker, the vitriolic ad veteran and it struck a chord again. I have stopped reading books of late. I can’t remember the last book I read. I have at least 5 books that were bought in the recent past but remain unopened. This is not something new. The reason: an affliction I called Webatitis. I find even the McKinsey Quarterly’s and HBR’s of the world difficult to read now,…
Imagine Richie Benaud as one of the commentators on the cricket telecast of IPL 2009. And imagine him going, ‘that’s a DLF Maximum!’ every time the batsman hits a six or saying ‘that’s a Citi moment of success’. Cringe. Groan. I think he would give up his profession rather than be subjected to such torture. Agreed that Max New York Life zyaada ka iraada is part of life and everyone seeks to American Express Do…
Saw a new hoarding for The Economist in Bangalore today. This one relies on typography as a visual device, coupled with an intriguing headline. The attempt seems to be create a show stopper of a headline but the execution is a far cry from the iconic ads created by AMV BBDO for the brand. For me, wit and charm of the classic headlines, some bordering on the disdainful, made the ads memorable. Apparently the India…
While most ads highlighting the GPS functions of a car, focus on the benefit of not being lost or highlight the problems of of being in an unknown locale, this one focuses on ‘being out of place’. Agency: TBWA\RAAD, Dubai, UAE Reiterated the superior execution of ads out of the Gulf region nowadays. Via Adoholik