General Motors is offering a 60-day money-back guarantee on it’s core products – Chevy, GMC, Buick or Cadillac in the US. And as proof of seriousness, they got their current Chairman, Ed Whitacre to act in a commercial. The commercial is being panned by pundits and consumers alike. The commercial is as bad or as good as zillions of other car ads – so many claims it could get an insurance company worried. The decision…
Ads for cars with parking sensors seem to be all over the place. There was this wonderful one for Volkswagen Golf and several others thereafter. I guess there finally was some new news when it comes to a car’s features. Here’s an interesting creative idea for the same feature in Fiat Linea. Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil. Via Ads of the World. Interesting use of palindromes to convey ‘going forward or backward…
Tanishq has launched a promo for it’s commitment ring, Tanishq One which involves the full kaboodle of new media stuff: blog, Twitter feed, Flickr photostream, downloadable widget, Facebook page and YouTube channel. At the heart of the activity is the Love Express contest where you are asked to tell what you love about the one you are with. While the attempt to straddle all new media is commendable, you get the feeling that the fire…
Apple India site says Snow Leopard, 'now available'. iStore says they haven't heard yet # Apple India says Snow Leopard will be available in 2-3 weeks off the shelf. Up to date prog on web will also ship in same time # Snow Leopard – to clean install or over current OS? Decisions. Decisions. #snowleopard # @kapilb check out this theme http://www.bestwpthemes.com/zack-990/ in reply to kapilb # @suman7 Sir! I have the humble Macbook running…
Got an email from the folks the Apple Re-seller on Sep 10th about the availability of Snow Leopard. I saw the mail only at around 9pm, yet made a call to their store at Forum Mall. I was told it is available. The next day I was all set to lob up at their store. Thankfully, I called before I left and was told that it was sold out. Hmm? They were courteous enough to…
You must have read the news about Unilever asking consumers to create advertising for their sausage snack brand Peperami. This crowdsourcing experiment is not just one element of a campaign. It is the campaign. The agency which worked on the brand for 16 years, Lowe – creators of the ‘Peperami animal’ adverts has been sacked. Consumers are being offered $10,000 for their ideas which are to be submitted at a specially created website, Idea Bounty.…
Thanks to Download Squad, I came across this wonderful new service called Storybird. According to the Storybird blog, it’s a service that ‘makes it simple for families and friends to create short, visual stories together that they can share and print. For artists and writers, Storybird is next-generation publishing: global, viral, and instantaneous’. The service currently contains some visually arresting Storybirds that one can, read, share and comment. I really wish the idea takes off…
Dear Tata Sky: I was perhaps your first subscriber in Bangalore, virtually hunting for your dealers and buying into an as yet untested service. The trigger for buying into your brand? My cable-walla’s atrocious service, basic awareness of what DTH can do, the familiarity of Tata and Sky brand names. I didn’t have to be educated about these nor were these triggers created by advertising. And I wasn’t shamed into switching from my good old…
The product is perfectly suited for high-brow, sophisticated advertising. The film was shot in Stockholm and looked international. The media choices available were drool-worthy and a rarity these days: English print ads in weekend supplements, radio spots, magazine ads, outdoor, a website and many more. The launch of Cadbury Bournville had everything going for it. My first reaction to the TV spot was ‘good, but not great’. The second phase of the campaign has kicked…
@sameersama Cool! You are most welcome. Have stumbled on to Mac solutions before. The 'community' is a cool thing! in reply to sameersama # 50 Best websites of 2009 http://bit.ly/cezWp # 10 radio spots that bring alive audio medium's power http://tinyurl.com/mmdn38 #creative ads # Meet the Indian Creative Gurus – Rahul Jauhari http://bit.ly/MJLf # The last mile in Local Search – fulfillment ? http://bit.ly/1exZsd # Trust the Brits to convert a 50MB Broadband idea to…