Que Sera Sera: it’s not hard to be happy with MySKY HDi

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An amusing, quirky spot from New Zealand for MySky HDi, the premium DTH service (quite like our Tata Sky Plus) is doing the rounds of ad blogs.

The spot, created by DDB Auckland and directed by David Shane (of the Bud Light, ‘Swearing Jar’ fame) shows a bloke shrugging of everything from a cheating wife to ‘miss-capades’ in a seedy motel. His source of happiness – no, not beer but TV that allows you to pause, rewind and record live TV. Can’t argue with that – sure strikes a chord with the blokes.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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