One of the campaigns that caught my eye recently, is the one for Femina – promoting the magazine and the website. Thanks to the media vehicles within the group, the campaign has been fairly visible. Ditching the ‘Believe’ platform, the campaign for the magazine attempts to position it as the one which ‘understands a woman best’, in all her myriad moods. The campaign to promote the website pitches Femina as the one-stop-shop for topics that…
Ah, ads for tyre brands. They are back. While the MRG Nylogrip ad is a regualr on TV, the other day I saw TVS Sri Chakra Tyres (a true blast from the past) back on the telly. Most of them dramatize the grip and break-ability with pretty much nothing to distinguish between brands. And in a low involvement category where the brand of bike maybe important but the brand of tyres not so, the ads…
Awesome ambient idea for Coca-Cola’s Happiness Factory. A special vending machine was placed in a college campus dispensing Coke bottles and some happiness – surprise gifts like a pizza, more coke – all delivered by mystery human hands. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via: Adland. Created by Definition6 One of those ‘I wish I had thought of it’ moments – brings alive the Open Happiness thought in a simple…
A spot for BBC Knowledge, Australia is making the rounds of ad blogs of late. What makes it memorable is the great execution and research. Advertising Agency: Three Drunk Monkeys, Sydney, Australia In terms of repeat value, it should make our late Manmohan Desai proud. The little nuggests of information makes you want to watch the ad over and over again.Highly campaignable too, I guess. Here’s the print ad. The consequences of not watching BBC Knowledge…
Last year, DM9DDB gave us these wonderful interactive posters for Saxofunny, a sound production company. Scam or not, it was a novel way to communicate ‘every image has a sound’. Here comes another idea for TopDigital Audio, a sound production company. Advertising Agency: Saatchi & Saatchi, Milan, Italy. Via: I Believe in Advertising Apart from superbly conveying the idea that ‘every sound tells a story’, I thought it was a great advertisement for (no pun intended)…
Sunsilk, Ponds, Dove, Vaseline and Lakme are power brands on their own. All of them are trusted household names in India. But apart from the business fraternity, it is quite likely that the end consumer is unaware that all of them come from the same stable. In an interesting move, Unilever India has launched Be Beautiful, with a strong digital and direct push. The aim: ‘make women feel more beautiful, by offering a range of services…
I noticed this campaign in India Today about 2 years ago. It brought a smile to my face, made a strong impression in my mind and actually made me consider buying the brand. Ad Agency: Icecube Design & Film Creative Director: Rafeeq Ellias Art Director: Mangesh Rane Copywriter: Sunil Shibad Photographer: Rafeeq Ellias Via: Advertising & Marketing Made Easy Did I buy the brand? No. Partly because the brand shop near my office on M…
Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum – wild rumours, ‘obviously fake’ documents, business projections, feature predictions and much more. The debate over what it is and it’s probability of success is heated. The pattern is uncannily similar to the rumours prior to the iPhone launch in 2007. Like with every major Apple product launch, the publicity generated through unpaid media and…
Domino’s Pizza recently launched a makeover campaign in the US with a ballsy premise: admitting that their product was not good enough. The ‘Pizza Turnaround’ showcases actual consumers who comment Domino’s Pizza ‘tastes like cardboard’ and it’s the ‘worst excuse for pizza I’ve ever had’. Ouch. It doesn’t feel good to hear such brutally honest feedback. In a campaign created by Crispin Porter + Bogusky, they decided to fix this problem by creating a new…
I may be in the minority, but I quite liked the looks of the first edition Tata Sumo Grande. The ad for the first edition was a let down though. Now the brand is back in a new avatar, as Grande Mark II. I happened to see the ad for Grande Mark II on TV (couldn’t find the ad on YouTube or the brand website) which carries forward the ‘more than meets the eye’ platform.…