ArchiveSeptember 2010

Seen and noted: Build A Dream Car


I first heard about the Build A Dream Car initiative through an article in afaqs. Apparently, the banner ads were present across several online brands: a banner ad titled ‘Build a dream car’ is live across various websites, including,,,, as well as the Google content network. It felt strange to know about a digital campaign...

London Long Copy Challenge: longing for long copy


About 3 weeks ago I tweeted about the London Long Copy Challenge – the award to celebrate the artistry behind long copy. In these days of visual-led communication it is nice to see such an effort. My growing years in advertising were at an agency which was considered king of the print medium and that’s perhaps the reason for my love for the print medium. ‘No one has the time to...

Of WPPed Cream and magazines for the iPad


Much has been written about how the iPad is likely to revolutionize the publishing industry. I have tried out the iPad versions & Apps of Wired, Readers Digest, MacLife, People, Fortune, WSJ, FT and Newsweek. While some have simply provided a digital version of their magazines,  those that use the features of the iPad well and imbue an element of interactivity in their Apps seem to evoke the...

Kerala Tourism: your moment is wanting?


This happens rarely in Indian advertising – an ad film was premiered in London amidst a bevy of celebrities. The film – for Kerala Tourism and directed by Prakash Varma of Nirvana Films is ‘aimed at a global audience of experience seekers’ says Dr. V Venu, Secretary of Kerala Tourism. I was waiting for something to happen as I sat through the film…something big...

Is your packaging ‘frustration free’?


I had to buy a new mouse for my wife’s laptop and ended up buying the Logitech Mini. At Rs.640/- (approx $14) it was a good bargain. And it looked pretty good, what with India tricolours and all. The problem started with the simple task of opening the pack. Frankly, I didn’t know where to start and an ordinary pair of scissors was of no use when I tried to cut it open. After several...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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