Posterous vs Tumblr vs Blog Platforms: is there a battle?

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One of the key trends of 2010 was the rise of micro-blogging platforms like Posterous and Tumblr. (As an aside, its amazing how among the millions of online brands, a certain few suddenly come into the limelight – like Quora recently). Anyway, when I tried out Posterous I was blown away by the simplicity of it all – right from starting a blog to writing posts. I found the Tumblr dashboard a bit confusing, relatively speaking, though there are pros & cons to both. On choice and looks of themes, for example, Tumblr wins hands down. Even big-name media companies are flocking to Tumblr.

As a blogger, I would like to maintain just one blog and focus on making it better every day – be it in terms of content or traffic. But the lure of Posterous and Tumblr is far too strong. The ease with which you can create content – be it through the dashboard, email or mobile apps makes it appealing. Sharing content that you find on the web – through the bookmarklet for example, is also a cinch. Both these offer options to cross-post your content across other platforms like Twitter, Facebook etc. So they truly can become the one blogging platform you will ever need.

But I don’t see myself moving away from WordPress completely – control, choice, scope to tweak content in a myriad ways are all reasons to stick with WordPress. But more importantly, the micro blogging platforms are great for ‘reactive’ posts – when you are itching to share something interesting or funny found on the web. But when it requires writing, especially those which require some time to think through one tends to veer towards posting it on a blog. ¬†Given the information overload around us, instant sharing (often mindless, robotic reactions) is bound to increase – its the easiest way out. It creates a feeling of having ‘participated’ or ‘contributed’. But blogs with great content or those which appeal to a niche audience (legal, advertising, Arts) will continue to thrive. But not at the cost of each other.

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  1. Thank you for sharing this. I use Tumblr and I just checked out Posterous. And I agree with your view. Setting up Posterous was easy. However, the subscriptions part will take some time to get used to. I think Tumblr is the better one for sharing. But it's too early to say.

  2. What I like about Tumblr is the ability to follow a blog you like and then see all the updates in one stream. Which is missing in posterous.

    Although I love the simplicity of posting to posterous. Currently, just like you mentioned, my WordPress blog handles all the lengthy blogs which need thinking and strong opinions. The Posterous is for a quick share and then auto-posts to Facebook, Tumblr and Twitter.

  3. Not a fan of tumblr, mostly because of its users. Myspace users didn't flock to facebook, they flocked to tumblr.

    Also, tumblr isn't as easy to post to on the go. I can take ten pictures on my iphone, select three of them, email them to, and have them show up in a blog post as a smart little gallery. Same thing for music, powerpoints, videos, etc. I tried tumblr just a few months ago and their version of this feature was nowhere near up to par.

    I've been thinking about moving to New York / San Francisco, and the showdown between these two companies is actually influencing the decision.

    • Thanks for the comment, Tex. Agree with you on Posterous being more user-friendly. The one area where Tumblr was ahead – themes. That gap too is narrowing now.

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