ArchiveOctober 2011

When brands ride piggy back on brands

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‘We help well known brands do what they do best‘ is a common theme when it comes to corporate advertising. The objective is to associate Brand X (usually a smaller or lesser known brand) to with Brand Y (a large, well known brand of repute) and hope that there is a positive rub-off on the former. A campaign running in the latest issue of HBR for Xerox caught my attention. Released...

Seen and noted: Bacardi

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Alcoholic beverages are one of the most visible categories in advertising. The vast range of appeal – from humor (beers) to sophistication (high end whiskey) is fascinating. Most of the category communication relies on strong visual imagery, especially in static media. Loved these set of print ads for Bacardi. Agency: RKCYR Loved the graphics and the layout – captures the high energy...

Seen and noted: Wildlife Reserves Singapore and WWF

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I guess December is upon us. Nevertheless, here are a couple of refreshingly new creative takes.  The first one is for Wildlife Reserves Singapore. The smile-inducing twist on excursions to such places being a ‘learning experience’ and the striking visual makes the ad stand out. The second one is for WWF – one of the favorite brands of the creative teams, especially towards...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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