ArchiveMarch 2012

Vodafone Boy-Girl ads: is the furore justified?


The new series of Vodafone ads earned a ‘oh cho chweet‘ response from some of my friends – mainly with respect to the return of the pug. I must admit that the ads, especially the cycle one, evoked an uneasy feeling in me. The reaction to the campaign has been divided – some are accusing those who take objection to the ads as being hypocrites. Celebrities have also...

Chennai Super Kings ‘Raise your hands’: symbolism all the way


In the 1997 movie, Wag the Dog, Conrad Bean [Robert de Niro] a spin doctor, engages the services of a producer Stanley Motts [played by Dustin Hoffman] to create a diversionary stunt to help the beleaguered US President. The stunt involves ‘Good Old Shoe’ – where people are urged to throw their old shoes on to trees. The stunt catches the imagination of the public and soon the...

McCain bus shelter: smelling a good idea


Recently, McCain Foods (UK) ran an innovative bus shelter campaign. In order to bring alive the experience of McCain Ready Baked Jackets, JCDecaux Innovate set up bus shelters which wafted the smell of the product. Agency: BMB According to the PR blurb, When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow...

The ‘ish Watch’: relishable design


The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted in an insight and its from an Indian design team. Loved the promo video too. Designed by Hyphen and sold through Filter. As the promo blurb says: In India, ‘fashionably late’ is safely replaced with ‘predictably late’. Cow blockades, politician escorts, and...

The edible cookbook – design as buzz creation


By now, you must have read about the world’s first edible cookbook. A German design agency Korefe has created a cookbook that you can read, bake and eat. In these days of information overload, it has the ‘sit-up-and-take-notice-of-me’ tone to it. And given our penchant for sharing through multiple channels [I noticed several of my friends ‘liking’ this on...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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