Vodafone Boy-Girl ads: is the furore justified?

The new series of Vodafone ads earned a ‘oh cho chweet‘ response from some of my friends – mainly with respect to the return of the pug. I must admit that the ads, especially the cycle one, evoked an uneasy feeling in me. The reaction to the campaign has been divided – some are accusing …

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McCain bus shelter: smelling a good idea

Recently, McCain Foods (UK) ran an innovative bus shelter campaign. In order to bring alive the experience of McCain Ready Baked Jackets, JCDecaux Innovate set up bus shelters which wafted the smell of the product. Agency: BMB According to the PR blurb, When consumers press a button on the poster, a hidden heating element gently …

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The ‘ish Watch’: relishable design

The coverage in the online space for the ‘Indian Stretchable Time’ watch is doubly enjoyable because its a concept rooted in an insight and its from an Indian design team. Loved the promo video too. Designed by Hyphen and sold through Filter. As the promo blurb says: In India, ‘fashionably late’ is safely replaced with …

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The edible cookbook – design as buzz creation

By now, you must have read about the world’s first edible cookbook. A German design agency Korefe has created a cookbook that you can read, bake and eat. In these days of information overload, it has the ‘sit-up-and-take-notice-of-me’ tone to it. And given our penchant for sharing through multiple channels [I noticed several of my …

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Classic Ads: Timex telekinetic powers

Timex may not enjoy a great halo around its brand name in India, but in the US it is an iconic brand with a rich history of memorable advertising. In the 1950s a tag line ‘It takes a licking but keeps on ticking’ was created and its considered an all-time classic as far as tag …

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