Amante, the lingerie brand from MAS Holdings of Sri Lanka, has been around in India for a few years. They have recently launched an ‘educative’ campaign highlighting the pitfalls of poorly fitting bras. A microsite, Break Up With the Wrong Bra provides nuggets of information on health effects of a wrong bra and other handy hints. Here’s the print campaign raising awareness about the issue. Agency: Happy I liked it because it was different from…
The Vikatan Group, a renowned Tamil publication group has launched an entertainment magazine called Timepass. The ad tells the story of a son whose hitherto ‘timepass’ activities are no match to what is to be expected from the magazine. Agency: Paradox69 The background to the magazine launch is interesting: Pravin Menon, national head – ad sales, Vikatan Group, said, “At Vikatan, we have an initiative called Hello Vikatan wherein people can call in on a particular…
A TED-talk by Amy Cuddy, a social psychologist and Associate Professor at Harvard Business School says, ‘your body language shapes who you are’. Its gathering a lot of traction in the social media space too – I thought I will share it here since what she talks about is so relevant to business and advertising business, more so. Over at the TED site, the intro to the talk says: social psychologist Amy Cuddy shows how…
The breed that parties often is a special one. They are nocturnal animals, loving late nights, party & pub hopping, dressing up for the evening and generally having a great time. It calls for unusual energy and a mindset that enjoys such a lifestyle. Some of us, ahem, are more home birds. And such home birds are usually looked down upon by the perpetual night owls as ‘boring’. Smirnoff’s new global ad, ‘Nocturnal Awakening’ should…
What if ‘crisis’ were to come alive as a person? In its own words, a crisis could be a ‘fire that leaves you homeless’, a ‘heart attack at Aisle 6’, a ‘boiled sweet stuck in your child’s throat’ or the ‘reason you need a wheelchair’. A new spot for British Red Cross aims to build awareness of the work they do and illustrates their services through personification of ‘crisis’. Agency: Leagas Delaney, London A bit…
Like many others, I have great respect for David Droga. I admire Droga5 for their work. I believe that while many big agencies pay lip service to ‘media agnostic’ ideas, these guys practice it (‘Decode’ for Bing comes to mind). David Droga: The Potential of Creativity from Art Directors Club on Vimeo. And now for some of their famous work. Droga is one of five advertising and marketing professionals from around the world to be inducted into this year’s…
Can you imagine this – a brand creating its first piece of advertising after acquiring a billion active users? Facebook just did that – it’s first ad spot ever ‘honours the everyday things we use to connect with each other’. Agency: W+K According to AdAge: The film was directed by Alejandro Gonzalez Inarritu of Anonymous Content, who directed the critically acclaimed film “Amores Perros” as well as previous high-profile Wieden projects like Nike’s “Write the…
Guinness is running a new campaign, ‘Made of More’, which celebrates an ‘attitude’ – of getting more out of life. The creative execution seems to convey that what sets apart some from the rest is their ability to create amazing things when they challenge themselves. The showpiece is a TV commercial which tells the story of a cloud which seemingly has a mind of its own. Guinness has a history of jaw-dropping commercials (‘Surfer’ being…