The global ad campaign for Windows 8 is out. Interestingly, the core concept was developed by Crispin, Porter and Bogusky in the US, while JWT Brazil and China brought the idea to life for Latin America & China markets. And Wunderman acted as the hub of localization and distribution of the creative materials. According to the Windows 8 official blog: The idea behind the campaign is to be more motivating, more rooted in the product experience…
I remember seeing this ’80s TVC in one of the International showreels decades ago. This is for Wendy’s – highlighting the choice they offer. It is still quite fresh in my memory – I laughed then and laughed again when I saw it. Stereotyping the Russians – quite common in Hollywood movies of that time, but gets the point across. No? photo credit: gothopotam via photopin cc
A new campaign for Maximus Vodka, a brand from Brown-Forman is doing the rounds of ad blogs. Most brands in this category showcase the good life or simply attempt to create an air of superiority around the brand. In a departure from category advertising, W+K London has created a visually stunning campaign using illustrations. The central idea is to urge men to be ‘real men’ and that is dramatised through dramatic, exaggerated acts of manliness.…
Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are finding favour from big, mainstream brands who traditionally rely largely on mass media for advertising. Social Media platforms like Twitter continue to find favour among media and retail brands for whom there is a natural fit. Also, Twitter campaigns have become the centrepiece of a marketing campaign and not just an add on. The ‘Tweets…
In 1905, John E. Kennedy, then a relatively unknown copywriter, described advertising as ‘salesmanship in print’. He later joined Lord & Thomas (which is present day DraftFCB) and went on to become a hugely successful copywriter of his time. Those 3 words, ‘salesmanship in print’ have been used to describe advertising for over a century now – with new ‘media’ being added to the definition. That sharp definition of advertising was brought alive in a classic…
Insightful, single minded, entertaining. And makes you want to check out the merchandise. What more can you ask from an ad? A new ad from IKEA UK does just that. Agency: Mother. Via: Ads of the World According to the agency: The first work in the new brand campaign, ‘Entertaining’, explores the insight that adults and children all behave better when they’re sat around the same table together, rather than the children being sat at…
The ‘Will It Blend?’ series of videos from Blendtec represent the best of what marketing is all about in this new media age. Even 10 years ago, a new brand in a cluttered market with established players would have followed the tried and tested route: television advertising. Blendtec, chose to create traction (through which sales followed) through a series of interesting YouTube videos, which went viral. Videos based on user interaction and requests were also…
It is said that to succeed in advertising, being curious is an important trait. Some of the best advertising minds I have come across are innately curious about things around them. And it need not necessarily be only about advertising – being curious about politics, technology, literature, movies, arts, current affairs and such like helps shape the advertising mind. Inspiration from all these sources can be of immense use in the advertising business. A book…
Here’s a simple, charming idea told well in 30-seconds (OK, actually 45 seconds). No augmented reality, no smartphone app or Twitter campaign. Agency: Try/Apt. Director: Morten Tyldum. Via. It’s a refreshingly new take on the ‘been with you for generations’ story which old, established, heritage brands often convey. The device using an ‘imaginary’ younger self is intriguing and brings a smile when the idea is revealed. Nice.
Advertising is not a profession many look up to. It clearly doesn’t rank high up in the ‘most sought after’ or respected professions. People hate advertising for several reasons: the all-pervasive, commercial nature of its messages, its tendency to exaggerate or dramatise trivial benefits and so on. Some mistakenly blame it for fuelling consumption of ‘unwanted’ or unnecessary things. But there’s no denying that advertising can influence behaviour and action. And be used in good causes. DDB,…