Executive shake-up at Apple: the signals

It sounds like an innocuous headline: Apple announces changes to increase collaboration across hardware, software & services. But what followed were significant bombshells: 15-year Apple veteran and Vice President of iOS Software Scott Forstall was leaving the company and so was the 9-month retail head, John Browett was on his way out, even before a replacement …

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AT&T #ghostbombing: making tech ads fun

The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that as a premise, BBDO New York has created a campaign that reflects new media realities for advertisers. Agency: BBDO, New York I like the fun, almost self-deprecating tone: ‘apparently ghosts have been photobombing us for …

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Nexus: Ask Me Anything – more show, less tell

If you go by the discussions on tech blogs, you’d be led to believe that that the average consumer is obsessed with tech specs. Sure, most consumers want to be seen as rational buyers who extract  maximum value for money and choosing brands which are most ‘feature-rich’. That’s true of mobile phones, consumer durables and …

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Of Apple magic and hatred in a world of horses & bayonets

The fanatical following for Apple is legendary. It used to be restricted to a niche group of desktop & laptop owners up until 2007. During those days of Macintosh desktop, iBook, early iMac, and Powerbook, Apple users were the odd ones out. They had to live with compatibility issues with software, connecting to the PC …

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