I remember seeing these ads (perhaps just a couple of times), in the late ’90s and yet are vivid in my memory. These ads ran during the 1998 season of MLB for the New York Yankees and sponsored by Adidas. Agency: Leagas Delaney. There are 3 spots in the playlist, with ‘ANSKY’ being the funniest. There was a fourth one too, where ‘S’ has to be replaced at the stadium. Aside from the humour, I think it…

The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that as a premise, BBDO New York has created a campaign that reflects new media realities for advertisers. Agency: BBDO, New York I like the fun, almost self-deprecating tone: ‘apparently ghosts have been photobombing us for decades. But we didn’t have a way to catch them in the act — until now. Thanks to the HTC…

If you go by the discussions on tech blogs, you’d be led to believe that that the average consumer is obsessed with tech specs. Sure, most consumers want to be seen as rational buyers who extract  maximum value for money and choosing brands which are most ‘feature-rich’. That’s true of mobile phones, consumer durables and gadgets. But the trend in advertising for such gadgets is to appeal at an emotional level. They focus more on…

A new campaign for Energy Australia dramatises how they can help you by understanding your energy usage. They have something called a ‘My Energy Report’ which gives you tips on energy consumption based on individual usage. I thought the campaign brought the idea alive well. Agency: Leo Burnett. Via.

The fanatical following for Apple is legendary. It used to be restricted to a niche group of desktop & laptop owners up until 2007. During those days of Macintosh desktop, iBook, early iMac, and Powerbook, Apple users were the odd ones out. They had to live with compatibility issues with software, connecting to the PC network and so on. I remember using OS9 and then figuring out ways to connect to the office PC network…

Very few ads, sometimes even the popular ones can honestly answer the ‘What’s the idea?’ question. This one can. Agency: Fallon The idea is based on an insight and gets you nodding with, ‘Yes, that happens to me so often’. photo credit: Roo Reynolds via photopin cc

Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and target audience is: ‘fleet managers’. Some creative teams have a tendency to look down upon B2B ads as they are perceived to offer limited scope for creativity.  A new campaign for Kia fleet of cars in the UK, proves such misconceptions wrong. The pun on ‘economy’ represented through infographic style illustrations works for me. But…