Agency: BBDO Robin Williams replaces Joe Pesci in a new ad for Snickers. The format is the same but still drives home the point that you behave out of character when you are hungry. I thought it was inspired casting; Adrants thought it meant Robin is 'a washed up has-been or reached cult status'. I… Continue reading Robin Williams for Snickers: inspired casting
Month: January 2013
Kraken Black Spiced Rum: cracking design and concept
An interesting outdoor creative for Kracken Black Spiced Rum got a mention on BuzzFeed, Adweek and Huffington Post recently. The billboard breaks the mould of typical outdoor ads and a stunt that is likely to stop people in their tracks. I was curious to find out more about the brand and was delighted at the… Continue reading Kraken Black Spiced Rum: cracking design and concept
Waygo Chinese Menu translator: solves problems, gets laughs
'Solve Problems. Don't build ideas' is the advice given to startups. Makes eminent sense and that's where foreign language translation apps came into play. But Waygo Traveler is different. What makes it stand out is the focus and ease with which is solves problems. The focus is on food menus and signage - a common… Continue reading Waygo Chinese Menu translator: solves problems, gets laughs
Dodge Dart Registry: genius marketing idea
Agency: Wieden + Kennedy This one goes straight into the 'I wish I had thought of this idea' section in my head. Dodge, dubbed as 'Alfa Romeo DNA with Dodge passion & design' has a new marketing campaign in the US. Consumers are encouraged to configure a new Dodge Dart. They then ask their friends,… Continue reading Dodge Dart Registry: genius marketing idea
Booking.com: b#@$^%ng funny and spot on ad
Agency: Wieden + Kennedy, Amsterdam 'We need to improve the branding'. 'Since we are launching a new brand, we need to make the brand name familiar to the consumers'. These are some of the valid concerns clients have when either briefing or evaluating a TV spot. Most often the solution (preconceived, perhaps) is seen in… Continue reading Booking.com: b#@$^%ng funny and spot on ad