30 years of Mitsubishi Pajero: icon of resistance

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Came across this print campaign for Mitsubishi Pajero, celebrating 30 years of its existence. Among cars this is surely one of the all-time great brands with a legendary reputation and respect.

Quite liked the thought behind this campaign – linking its heritage and durability. The font reminded me of old Volvo print ad headlines though.

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Agency: Africa, São Paulo. Via: Luerzers Archive

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