Loved the campaign idea and the execution. The The International Food and Beverage Creative Excellence Awards (FAB Awards) 2013 is here and a campaign to promote the awards is doing the rounds of ad blogs. Agency: WCRS It seems right at so many levels: ‘worth the fight’ could be applicable to all good advertising – not just the FAB Awards. And the execution is spot on – relevant for the category since it features well…
Many moons ago, I owned a pair of Abercrombie & Fitch jeans. I didn’t know much about the brand’s background or heritage save for the fact it was a ‘foreign’ brand and largely had positive feelings about it. The fact that the jeans were comfortable helped the ‘cool brand’ perception. Thanks to @ideasmaverick I came across this story about a statement made by the CEO of A&F that he doesn’t want fat women and uncool…
Contrary to popular belief, the good old 30-seconder is not dead. Television still plays an important role in marketing (even in the developed world) and there is certainly a role for the traditional 30-seconder. But what is interesting is how an alternate audio-visual medium is emerging in the form of YouTube, the resultant social media sharing and new platforms like Vine. The latter is not replacing the former but complementing the mass media efforts of…
Over the last few years years, a new campaign for Land Rover is created by Y&R Dubai every year and each one of them has gone on to win major advertising awards globally. Each one of them is rooted in an idea and executed to perfection. This year’s campaign is no different: Agency: Y&R, Dubai. Photographer: James Day (who also shot this interesting campaign for Sunday Times). Among the previous year’s campaigns, these two were…
Photography makes a huge difference to a campaign idea (some examples here). A recent campaign for Sunday Times caught my eye in this context. Released in January 2013 the campaign announces the App List 2013 supplement in the Sunday Times. Photography: James Day James Day is an internationally renowned photographer working in the advertising and editorial fields. You can see his work here.
Korea’s E-Mart created a lot of buzz with their innovative Sunny Sale campaign last year. This year they have executed an even more audacious idea: a flying store. Agency: Cheil Worldwide The PR blurb says: Korean people work the longest hours in the world and are always busy. So they consider ‘accessibility’ most when they choose their favorite discount store. And they rarely change the choice. Our mission is that we make people staying far…
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually sponsored by Delta Airlines and pertains to ‘The Science of Sleep’. While it has several articles about sleep, the view can get that this is an attempt to promote the flat beds on Delta Airlines. But the way its been done is pretty interesting (and scary, at one level) – it blends with the design…
Recently, OMEGA Watches launched a global campaign for their Co-Axial Chronometer. As with most luxury brands – be it in watches, jewellery or fine fragrances, the entire effort is about creating a mystique around the brand. The viewer is left with an irrational desire for the brand. The execution, almost always relies on creating a surreal world of perfection. The campaign for the Omega Co-Axial Chronometer takes it to another level by creating a visual…
A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new campaign for the same brand follows the same format with even more clever lines – aligned with the brand proposition: For all life’s twists and turns: Flexible financial plans. Agency: Spillmann/Felser/Leo Burnett, Zurich Loved the differentiated copy oriented approach (in this visual-led advertising world) and the clever attention grabbing word play in the headlines.