Advertising

Food & Beverage Advertising Awards: it’s worth the fight

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Loved the campaign idea and the execution. The The International Food and Beverage Creative Excellence Awards (FAB Awards) 2013 is here and a campaign to promote the awards is doing the rounds of ad blogs.

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Agency: WCRS

It seems right at so many levels: ‘worth the fight’ could be applicable to all good advertising – not just the FAB Awards. And the execution is spot on – relevant for the category since it features well known creative folks the connect is even stronger.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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