Loved the campaign idea and the execution. The The International Food and Beverage Creative Excellence Awards (FAB Awards) 2013 is here and a campaign to promote the awards is doing the rounds of ad blogs.
Agency: WCRS
It seems right at so many levels: ‘worth the fight’ could be applicable to all good advertising – not just the FAB Awards. And the execution is spot on – relevant for the category since it features well known creative folks the connect is even stronger.
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