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Seen and noted: Samsung Galaxy Camera print ads #CannesLions

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Among the print entries for Cannes Lions this year from India, this campaign was a stand out for me.

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Agency: Cheil [Click on the images for a hi-res version]

I guess it works because of the minimal approach and the double-take that a reader is likely to experience after noticing the same event across different places and time zones. Clever way to dramatise the 3G/4G +WiFi feature of the camera.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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