Among the print entries for Cannes Lions this year from India, this campaign was a stand out for me.
Agency: Cheil [Click on the images for a hi-res version]
I guess it works because of the minimal approach and the double-take that a reader is likely to experience after noticing the same event across different places and time zones. Clever way to dramatise the 3G/4G +WiFi feature of the camera.
Facebook Comments
