The ‘Should’ve gone to Specsavers’ strap line allows for great executions across media. Specsavers UK has created advertising based on that theme for quite a while now – including topical ads. Their latest, ‘Workout’ carries on with another hilarious rendition. Agency: Specsavers (in-house) Creative Director(s): Graham Daldry There are some fun videos of the characters in the ad reacting to the workout, over at the Specsavers YouTube channel. Marketing & advertising teams are notorious for…

Beer advertising, especially from Australia and New Zealand have been about the lads- scheming their way out of unpleasant situations for a round of beer. The ‘women whisperer’ for example, appeared at the most opportune moment for men. Now as DB Export Gold says, ‘working late, fixing the roof, attending a second cousin’s wedding – there’s always something that gets in the way of having a beer with your mates’. Loved the use of Lassie…

Just when you thought all possible angles of selling bottled water have been exhausted you come across a refreshing (and importantly, relevant) new way of looking at the category. Loved this series of ads for Ireland’s Deep River Rock brand of water. ‘When you’re not hydrated, your brain’s not at 100%’ is the claim behind the creative and likely to get a potential buyer into nodding in agreement. The creative idea takes it one notch…

Advertising is perhaps one of the handful professions which brings together so many talented individuals under one roof. And many of them inspire awe because of their intellect and also turn out to be the nicest people to work with. Advertising has its share of nasties too, which is what the #Wokwankers attempt to call out. See more here. We created this site and poster series as a fun way to call-out some of the…

The debate on whether advertising merely reflects society or shapes it is an age-old one. It is believed advertising largely mirrors societal trends rather than shape it. One could argue that public service advertising or generic advertising for a category has the power to change behaviour or attitude that could shape an entire society. Packaged drinking water is ubiquitous in India nowadays; it wasn’t so just a few years ago. It all did begin with…

I happened to overhear the phrase ‘chamiya ki tarah naach’ in an ad airing on a kids channel. I did a double take and watched the rest of the ad – it was for a brand of confectionary called Creamfills, from Perfetti van Mille. For those not in the know, ‘chamiya’ is a derogatory term used largely in Mumbai, while referring to dancers in shady bars and is similar to the term’item girl’ used in…