New Zealand’s Steinlager beer realised that binge drinking is a problem that needs to be addressed. Instead of getting all preachy, they have taken a fun but seemingly effective route.
Warburtons Half and Half tells charming story , yet drives home the sales pitch in a subtle but sure way.
It is fascinating to see brand repositioning and a fresh perspective in a category. Fruit of the Loom’s #Starthappy campaign being an example.
Samsung’s inward looking strategy is what drives the brand’s efforts in product development and marketing. The Samsung Gear is a case in point.
I have been a big fan of the creative work from Latin American ad agencies. Most of the award winning work from that region are rooted in an idea and the execution is top notch. That is true of all good creative work, you say? But I feel work from Latin America is a cut above. It has its share of critics who question the English ads from that region; I am guessing that local…
The advertising idea, the creative expression and the consistency in execution have created a huge preference for Dos Equis in a relatively short period of time. Proof that advertising does build brands.