Seen and noted: McDonalds Happy Meal

Great art direction, distinct branding, striking: what more can a print ad deliver? A new campaign for McDonalds Happy Meal in the UK does just that. The ads cleverly highlight what’s inside a Happy Meal (DK Book, Crayola etc.) and do so in an unmistakably McDonalds way. Loved the art direction. Agency: Leo Burnett, UK …

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Best of #Epica2013: Sunlight dishwashing liquid

It is amazing how a creative mind ‘connects the dots’ between food, the vessels and a dishwashing liquid. The category is a favourite for creative teams seeking awards and some great work has happened in the past: Mao Bao, for example. So it is heartening to see a fresh new angle in the category and …

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10 must-see slides on digital and mobile for marketing & advertising folks

Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013‘ presentation recently.  The presentation covered a lot of topics from the smartphones to tablets to mobile operating platforms and the data therein could be debated, especially given Mr. Blodget’s penchant for painting a bleak picture of Apple & iOS. A handful of slides relevant …

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Value for money brands – some thoughts

I shared an image of the Average Selling aramerice of major smartphone brands (as reported in a Mashable article) on Twitter. I disagree with the comparison of a single phone model, iPhone (even if you include the 4S, 5C and 5S it is still a single brand) with an entire category of phones with literally …

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