Amnesty International Mi Gesto – beautiful art direction tells a story

An Amnesty International campaign is asking Chileans to demand all nine presidential candidates commit to defending a wide range of human rights — from ensuring freedom of expression at public demonstrations to ending the impunity of dictatorship-era human rights abusers. A print campaign drives Chileans to sign a digital petition so that the presidential candidates commit to uphold human rights in Chile if put in office. While I am not sure how it would ensure that those elected will actually deliver on their promise, the print ads are remarkable for the story they tell in static media.

Agency: Atalah & Viveros, Santiago, Chile. Via. [Click on the image for a hi-res version].

The ads literally force you to fill in the blanks in your head and complete the story. Nicely done.