Advertising

Amnesty International Mi Gesto – beautiful art direction tells a story

Pinterest LinkedIn Tumblr

An Amnesty International campaign is asking Chileans to demand all nine presidential candidates commit to defending a wide range of human rights — from ensuring freedom of expression at public demonstrations to ending the impunity of dictatorship-era human rights abusers. A print campaign drives Chileans to sign a digital petition so that the presidential candidates commit to uphold human rights in Chile if put in office. While I am not sure how it would ensure that those elected will actually deliver on their promise, the print ads are remarkable for the story they tell in static media.

 Ball Arrow BoxingGlove

Agency: Atalah & Viveros, Santiago, Chile. Via. [Click on the image for a hi-res version].

The ads literally force you to fill in the blanks in your head and complete the story. Nicely done.

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

Write A Comment

%d bloggers like this: